In each 10 Pound Takedown Challenge, I ask my Rebel challengers to find their “why”…as in the real, deep, personal, raw reason they want to lose their weight.

Some do exactly that, and their reasons are so deep and personal, even I get a little choked up reading them!

Other Rebels say something short-term, like “I want to look good for my daughter’s wedding.”

What happens when your daughter’s wedding has come and gone?

Or the answers are more surface, as in “To be healthy!”

Being healthy is a great goal, but finding out why you want to be healthy is crucial.

To do that, you dig deeper and deeper, like a little kid asking “why,” until you find the why that makes you cry.

If you want to lose all your weight and keep it off, finding and staying in touch with your real, deep, personal why is critical.

Watch my video below to learn exactly why that is. Your success on the Code Red Lifestyle™ depends on it.