In my ultra-popular 10 Pound Takedown challenge, one thing I ask challengers to do is figure out why they want to lose their weight.

I ask them to DIG DEEP (and in the challenge, I explain how to do that, and why it’s so important).

When someone posts that they’re trying to lose weight for a wedding, a class reunion, or some other temporary situation, I always wanna know: Then what? Why?

Because if you don’t have a then what, you’l find yourself asking, “Now what?”

Having a goal AFTER your goal is an important, and often overlooked, part of succeeding at something long-term.

Check out my video below, where I dive into this in more detail. It’s critical to understand this if you want to keep off all the weight you’ve lost.