Years ago, a Rebel who lost over 200 pounds on Code Red came to a live event of mine at the Boise Centre.

She was brand new to maintenance and told one of my Coaches that she was having trouble managing her eating now that she was at goal.

It was as though some “food demon” took over and REFUSED to be controlled anymore.

“I did the work. I got the weight off. I shouldn’t have to care about what I eat anymore. I deserve to eat what I want when I want. I’m not ‘restricting myself’ anymore.”

Sound familiar?

We all have that “food demon,” and it’s an entitled little poo-poo-head who thinks you should be able to eat in the exact same way that got you fat without regaining your weight.

It’s like a super bratty kid who wants its way no matter how inconvenient or annoying it is for the rest of the family.

And unless you learn how to navigate your “food demon” so it doesn’t push you right into weight regain (or sabotage you every step of the way while losing weight), you’ll be in for another lap around the weight loss mountain.

See, the part of you that rebels against ANY management of how you eat is REALLY strong. It’s been around forever and has DECADES of winning under its belt.

But the part of you who wants this weight gone can still win the day and end the inner conflict.

And you can do that with identity shifting.

It’s your secret weapon.

It it’s how you train the food demon to back off and strength your “food angel” that wants to make good choices, lose the weight, feel good in your own skin, and be healthy.

Identity shifting has already helped hundreds of Rebels get and keep control over their “food demon.”

To try identity shifting for yourself, head to www.21dayshift.com to sign up for the next 21-Day Identity Shift (or join the waitlist if registration isn’t currently open).