Ten years ago, I stepped away from being a personal trainer and went into being a full-time weight loss coach. 

I was still receiving Idaho State food stamps, and was broke as a joke. But I knew my weight loss program worked and could change lives if I could just spread the word. That must require an office, right?

I signed a lease for a tiny office in the basement of a downtown building in Boise, Idaho. It was $200 a month. To make it feel a little bit better, we put up this wallpaper of downtown New York. There were no windows. It wasn’t depressing, but it wasn’t exhilarating either.

I sat in that office all day every day for almost a year. I sold one program at a time praying for more clients. I put my heart and soul into each program. Each was handwritten. I barely used any computer software or programs. 

(I still write the custom programs myself.)

Almost a year later, business coach Natasha Hazlett walked in my door for weight loss. She lost 55 pounds in 5 months, but ended up changing MY life.

She and her husband Richard took me on and completely restructured Code Red.

Three months after meeting Natasha, I was able to move out of that basement office and work full-time remotely.

I made my first million one year later and went on to hit the $10 million mark on year 3.5.

But I will never forget where I started. 

I will never forget those who believed in me before I knew what was possible.

When you don’t believe in yourself…OR you don’t believe something is possible for you…sometimes the only way forward is to lean on the belief of others.

On Code Red, we not only believe you can lose all the weight you want with real food, water, and sleep, all without shakes, diet pills, diet foods, or exercise…

We also believe in YOU, whether you believe in yourself yet.

If you’ve tried a million different ways to lose weight and don’t believe it’s possible for you, join us.

Lean on our belief in you AND in the program, while you learn to believe in yourself and what’s actually possible for you.